Wameq Hussain | Digital Marketing Consultant
Author: Wameq Hussain | Digital Marketing Consultant
-
What Is Lazy Loading and Why It Helps Your Website
What Is Lazy Loading Lazy loading is a way to make your website load faster. Instead of loading everything on the page at once, lazy loading only loads parts of the page when the user needs them. For example, an image at the bottom of the page won’t load until the user scrolls down to…
-
Google Now Allows More Crypto Ads. Here’s What You Need to Know
What Has Google Changed Starting July 24, 2025, Google will allow ads for cryptocurrency coin trusts in the United States. This update is part of its revised Financial Products and Services Policy. In the past, Google had strict rules about crypto ads because of scams and risky promotions, but now it’s allowing more types of…
-
Avoid These Mistakes in Crypto Marketing
Crypto marketing is full of potential, but it’s also full of traps. One wrong message, one overhyped tweet, or one untrusted influencer can ruin months of work. If you’re working on a crypto project or helping one grow, here are the key mistakes you should avoid — and what to do instead. Are You Following…
-
How to Grow Your PPC Campaigns Without Burning Your Budget (Using the SCALE Framework)
Running paid ad campaigns is exciting until you start scaling and everything falls apart. 🎯 You increase budgets, add new keywords, launch new platforms… But instead of more profit, you get chaos. Why? Because scaling needs structure and that’s where the SCALE Framework comes in. What Is the SCALE Framework? SCALE is a 5-step approach…
-
How AI Agents Are Quietly Changing SEO
AI Agents Lately, you’ve probably heard the term “AI agents” being thrown around in marketing or tech circles. It sounds fancy, but no one really explains what it means — especially in the context of SEO. Let me break it down in a simple way, without the fluff. What Are AI Agents, Really? Think of…
-
Understanding Sessions in GA4: What You Need to Know
Google Analytics 4 (GA4) tracks sessions differently from Universal Analytics (UA), impacting how you interpret your website data. If you’ve been using UA, you’ll notice some key differences in how sessions are defined, how traffic sources affect them, and what this means for attribution. Let’s break it down. What Are Sessions in GA4? In GA4,…
-
When and Why to Adopt New Technology: Understanding the Technology Adoption Lifecycle
We all know that tech is moving at lightning speed ⚡. One minute you’re learning something new, and the next, something even bigger and better comes out. It can be overwhelming, right? I’ve been there too, wondering if I should jump on the latest trends or wait it out. Let me share my thoughts on…
-
7 FinTech Trends that Will Shape the Future of Banking
Barely 20 years ago, the thought of using a mobile app for your finances was little more than a pipedream. Now, investments in FinTech (financial technology) are estimated to surpass $30 billion in 2020 alone. Digital banking industry trends have brought immense growth opportunities to the financial sector and created radical disruption in the interim.…
-
How Digital is Changing the Car Buying Experience
The car automotive industry has evolved rapidly over the past decade. Due to significant growth in factors like technology, innovation and media, the industry has experienced changes to a customer’s buying journey to such an extent that 59% of car purchasers now spend their time researching online. In the US, vehicle sales are slowing down. Consumers are holding…
-
Google Ads Management in Dubai
As a digital marketing consultant, I specialize in Google Ads Management in Dubai, offering customized strategies designed to help local businesses thrive in the competitive online space. With over 60% of internet users in the UAE actively researching products and services online, leveraging Google Ads is essential for gaining visibility and staying ahead of the…