What Has Google Changed
Starting July 24, 2025, Google will allow ads for cryptocurrency coin trusts in the United States. This update is part of its revised Financial Products and Services Policy. In the past, Google had strict rules about crypto ads because of scams and risky promotions, but now it’s allowing more types of ads under clear conditions.
What Are Cryptocurrency Coin Trusts
These are investment products that let people invest in cryptocurrencies like Bitcoin through regular brokerage accounts, without directly buying or holding the coins. A common example is the Grayscale Bitcoin Trust. It’s meant for people who want to be part of the crypto market but prefer to use familiar financial tools.
What Are the Rules for Advertising
To advertise a crypto trust on Google, you must meet specific conditions
You need Google certification
Advertisers must apply for approval. You can start the process through Google’s official certification form.
You must follow US laws
Companies need proper licenses and must comply with regulations from authorities like the SEC or CFTC. Google will only approve legal and well-regulated companies.
Ads are allowed only in the US
These ads won’t be shown outside the United States, at least for now.
No misleading promises
You can’t guarantee profits or hide the risks. The ads must be honest and clear.
What Is Still Not Allowed
This update only covers cryptocurrency trusts. Google still does not allow ads for other crypto products like NFT platforms, DeFi apps, or token launches. These remain restricted because they often fall outside regular financial rules.
What Crypto Companies Should Do
If your company runs a crypto trust and follows the rules, this is your chance to prepare. Make sure your legal paperwork is complete, get certified with Google, and create ad copy that explains your product clearly and fairly.
Google says it will update its help pages again once the policy goes live on July 24. You can stay informed by checking the Google Ads Help Center regularly.
My Final Thoughts
Google allowing crypto trust ads is a small but important step. It shows that regulated crypto products are slowly gaining acceptance. If you qualify, this update gives you a new way to reach users through one of the world’s largest ad platforms — as long as you follow the rules.
